If you've used Facebook much in 2012, you've probably noticed you don't see updates from your favorite Facebook pages as much as you used to. That's because Facebook altered its algorithm or what it calls its EdgeRank.
Facebook's EdgeRank is the formula that takes into account what a page's followers are interested in and the kinds of topics they post about and then determines which of their followers will see which of those posts in their newsfeeds.
EdgeRank looks at three criteria:
- How much you've interacted with a Facebook page
- The type of post it is: photo, text, video or link. Photos tend to be the most popular
- How old the post is. The older the post, the less it shows up in newsfeeds.
Obviously the algorithm isn't foolproof and in many cases, posts are not showing up in Facebook newsfeeds as often as they used to. At the Central Valley Business Journal, for example, we’ve noticed a moderate drop in activity. The problem is that Facebook’s policy creates a sort of reverse-snowball effect: the less frequently fans see your posts, the less they interact with them.
If you miss hearing from your favorite Facebook brand pages, here's what you can do:
-Go to the page and click on the gear icon next to "Messages" (It's under the cover photo)
-Click on "add to Interest Lists"
-If this is your first time, you can create a new list by clicking on "new list"
-Click "next" and on the following page you give your list a name and decide whom you will allow to see the list: public, friends or just yourself
-And that's it. To see your lists, go to your Facebook home page and scroll down the left column, below your pages, groups and apps
If you have a brand or business page on Facebook, and you're worried your followers are missing your posts, you'll want to ask them to add your page to their Interest Lists.
Interest Lists are a great way of taking charge of your Facebook experience. You see updates from the pages you value most without the noise that comes with your regular newsfeed.
The author is a writer, photographer and social media director for the Central Valley Business Journal. You can reach her via
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