If you’ve spent much time on social media, you’ve no doubt run across Klout, the service that claims it can quantify your influence on the Web, assigning users numbers from 1 to 100. It’s kind of the equivalent of your online FICO score.
Klout has lots of skeptics who think it’s based on algorithmic hokum. And that’s included me. Until now.
This week Klout adjusted its algorithm to include more variables, including Facebook subscribers, LinkedIn titles, participation on Wikipedia and +Ks you’ve received. Subsequently, my Klout score jumped from 48 to 53.
Other beneficiaries of the new system include President Obama whose score went up from 94 to 99.
Not everyone is benefiting, though. Justin Bieber’s score dropped from 100 to 92.
Klout promises more improvements soon, including a way to spot patterns in your influence that could help you become even more effective.
You can check your Klout score on its website. You can also +K the Central Valley Business Journal here.
